Want your Google Ads landing pages to say exactly what your visitors need to hear, based on where they're searching from? That’s what dynamic location insertion is all about. And when done right, it can dramatically increase your conversion rates.

In this guide, we’ll show you:

• What dynamic location insertion really means in the context of Google Ads
• How to personalize content without adding any code to your site
• How LanderMagic makes it all easy - no developer required
• How the data is pulled directly from Google Ads (with priority logic)
• A complete video walkthrough of the whole setup process

Let’s get into it.

What Is Dynamic Location Insertion (DLI)?

Dynamic Location Insertion allows you to automatically insert the visitor’s city name directly into the content of your landing page, based on the location they were in when they searched on Google.

This type of personalization is highly effective because it makes your landing page instantly more relevant to each individual visitor. Instead of showing generic text like:

“Get Your Free Quote Today”

You can dynamically show:

“Get Your Free Quote in Austin Today”

It’s a small change that makes a big difference in engagement and trust.

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Important Note: This Only Works for Google Ads Visitors

Dynamic location insertion is not designed for organic SEO traffic. It works exclusively for users who click through from a Google Ads campaign.

That means:

• There’s no benefit for SEO rankings
• It doesn't influence crawlability
• It's fully focused on real-time ad-to-landing-page personalization

This makes it ideal for advertisers running localized or multi-city campaigns through Google Ads.

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How LanderMagic Powers Dynamic Location Insertion (No Code Required)

Unlike other solutions, LanderMagic doesn’t require you to install any JavaScript on your site. Everything is handled inside the platfor. You simply build your landing pages on LanderMagic and customize them using dynamic tokens.

Here’s how it works:

1. Build your page on LanderMagic
   Choose from fast, conversion-optimized templates or design your own layout.
2. Make elements dynamic
   You can turn any title, paragraph, URL, or image into a dynamic component.
3. Use tokens like {city}
   Wherever you place {city}, it will automatically be replaced by the user's real location when they visit from a Google Ad.
4. Map keywords to landing page content
   For each keyword or ad group, you can assign unique headlines, text blocks, and visuals. This lets you go beyond just the city name and customize the full experience.
5. Publish and connect to your ad campaign
   No need for developers. Just link your landing page URL to the right Google Ads keyword or group.

💡 Bonus: You can create hundreds of variations with just one base template.

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Where Does the Location Data Come From?

LanderMagic pulls the visitor’s location directly from Google Ads parameters. Here’s how the logic works:

1. It first tries to use location_interest, which reflects the intent of the search (where the user wants service).
2. If that isn’t available, it falls back to location_physical, which is the actual location of the user at the time of the search.

This ensures you’re always showing the most accurate and relevant location data available without needing to install or configure anything on your website.

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Video: Step-by-Step Setup Guide 🎥

Prefer to see it in action?

Check out this full tutorial on how to implement dynamic location insertion with LanderMagic + Google Ads:

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What you’ll learn in the video:

• How to create your first dynamic landing page
• How to configure each section with {city} and other variations
• How to match your Google Ads keywords with relevant landing copy
• Pro tips for scaling to dozens or hundreds of cities

💡 Pro tip: Open the LanderMagic interface while watching and implement as you go.

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Best Practices for Dynamic Location Insertion

To get the most from this feature, follow these simple (but powerful) guidelines:

✅ Match ad and page messaging

Make sure the location in your ad matches what’s shown on the landing page to keep trust high.

✅ Personalize beyond just {city}

You can dynamically change the headline, CTA, testimonials, or image for each keyword or campaign.

✅ Keep default content natural

In rare cases where location isn't passed, make sure your default copy still makes sense (e.g., “in your area”).

✅ Use preview tools

LanderMagic lets you test each variation in real-time to ensure everything renders correctly before going live.

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Why This Approach Works

The psychology is simple: people want to feel like your service is made for them and location is one of the strongest signals of relevance.

When someone sees:

“Same-Day Roof Repair in Sacramento”

…instead of just:

“Same-Day Roof Repair”

It immediately builds confidence and shows that you're local, responsive, and relevant. That leads to higher conversions period.

And with LanderMagic, you can do all this at scale, without writing a line of code.

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Start Personalizing Your Landing Pages Today

Dynamic location insertion is a must-have strategy for anyone running multi-location or city-based campaigns on Google Ads.

With LanderMagic, it’s easier than ever to:

• Personalize content for each city
• Boost conversion rates without technical headaches
• Build once and scale across dozens (or hundreds) of keywords

You don’t need to be technical. You just need the right tool.

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✅ Ready to get started?

👉 Watch the full setup video tutorial
👉 Build your first dynamic page with LanderMagic

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Still have questions? I can also help you generate dynamic keyword maps or help you write copy variations for your top locations. Just ask :)