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What is LanderMagic
LanderMagic allow you to turn your cold landing page into a dynamic page, relevant for each keyword you have activated in your Google Search Ads campaigns
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How long it will take to set it up?
The complete setup will take you 5 minutes maximum. See the section below to go through the different steps.
First setup overview
How to setup properly LanderMagic on your website?
To summarize all the steps you have to go through, here is a quick overview:
- Connect your Google Ads account to your project
- Go to 'Dashboard', create your first project and select the Google Ads Customer account you want to attach
- Install the JS script on your website (more infos below)
- Create your first dynamic page
- Create your first variable in the dynamic page you just created
- Setup your first dynamic keyword and set it as 'Live'
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Install
Complete setup, step by step
Let's breakdown the complete setup together.
Google ads
Connect your Google Ads account
Now you can start by connecting your Google Ads account in your global user account by following this link.
Create your project and attach your Google Ads Customer account
Now you have to create your first project. You can do it here. You will have to name it and attach the Google Ads Customer Account you want to work with.
Now, you have to give a name to your project and attach the Google Ads Customer Account you want to work with. Make sure to select the right customer account because once selected, you'll cannot unattached it from your current project. You will have to create a new project.
⚠︎ Be aware that in LanderMagic, 1 project = 1 Google Ads Customer account.
dynamic page
Create your first dynamic page
In order to have the power to dynamize your first landing page, you have to create it in LanderMagic.
To do it, go to the 'Dynamic Pages' tab in LanderMagic and on the 'New dynamic page' button on the top right side.
Now, paste the page URL you want to customize, give it a clear name and click on 'Create'. And that's it!
variables
Create your first variable
Now it's to create and dynamize your first element in your recent created dynamic page.
To do it, go to your recent dynamic page created, click on the 'New variable' button.
Then, follow the steps in the video below:
Note that the same mechanic applies when you want to dynamize image or url elements.
Below, a quick video tutorial to create a image variable on your website:
⚠︎ Note that if the image you want to dynamize is in a <div> tag, you have to copy the selector of the div itself.
keywords
Setup your first keyword with dynamic content
To finally really benefit from the power of LanderMagic, you have now to create dynamic content with the element you just customized, in front of each of your Google Ads keywords.
To achieve this, you have to create a new experience, assign a Google Ads campaign to it, choose your dynamic landing page, add the ad groups that you want and then personalize the content for each keyword.
Below, a quick video on how to do it:
Script
Script Installation Guide
Last but not least, you finally have to place your LanderMagic script on your website. Ideally, on all pages but you can also trigger it only on the pages where you want to let the magic happen.
You can use Google Tag Manager to implement the script or just paste it on the <head> tags of your website manually.
If you use Google Tag Manager, you can follow these steps:
- Log in to your Google Tag Manager account.
- Select the appropriate container for your website.
- Click on “New Tag” and choose “Custom HTML Tag”.
- Copy and paste the provided replacement script into the HTML editor (you can find it on the 'Settings' of each project you created)
- Set the trigger for this tag to “All Pages” or specify particular conditions if necessary.
- Name your tag for future reference (e.g., “LanderMagic Replacement Script”) and click “Save”.
- Click “Submit” to publish the changes to your container.
- Test the script on your site to ensure it is functioning as intended.
⚠︎ Depending on your script implementation (manual or Google Tag Manager), don't forget to define it in the 'Settings' tab.
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Features
All the features already available and those that will soon be available.
AI copy assistant
Customize your site content faster
Get help from AI to write the content for your dynamic keywords. Make them more appealing with a title and description that pique curiosity.
To use AI in LanderMagic, each project must meet two conditions:
- The company description in the 'Settings' tab must be completed.
- You must check each text variable by clicking on the 'Check' button in your 'Dynamic Page'.
Once these conditions have been met, you can go to one of your ad groups, select one or more keywords and press the 'AI-Driven Generation' button.
Location-Based Personalization
Feature coming soon
Use visitor location data from your Google Ads campaigns to adjust your landing page content according to their city, region or country.
trends & insights
AI feature coming soon
Analyzes your landing pages and advises on elements to personalize based on what’s effective in your industry.
Predictive keyword performance
AI feature coming soon
Leverage AI to predict the future performance of keywords based on historical data and market trends, helping users to make more informed decisions on keyword selection.
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Analytics
All the analytics features already available or those that will soon be available.
Advanced analytics
Feature coming soon
Gain detailed statistics on the performance of your landing page for each keyword.
A/B testing keywords
Compare cold and personalized version!
Rise your conversion rate by everytime improving the personalized version of your content for specific keywords.
You can easily A/B test the cold version of your landing page versus the personalized version, for each paid keyword.
You'll can compare sessions, bounce rate, conversion rate, conversions.
👉🏼 You'll need for this to install a conversion script either manually or via Google Tag Manager.
Manual installation
You can call the lmtc('') function anywhere between the opening and closing <body> tags of your web page, either when the page loads, or when a web user performs an action, such as clicking a button.
lmtc();
</script>
Google Tag Manager installation
- Create a personalized HTML tag in your Google Tag Manager account.
- Set up the tag sequencing between your conversion script and the 'Magic Script' of LanderMagic.
